On 15th January we had guest lecture on Mass Media & Communication by Dr. Jay Mehta sir. Again we got the chance to attend the lecture of Jay sir. The lecture was on mass media and communication.
Whenever we want to hear our favorite song, watch our favorite show, or see the latest current events, wherever we go, all time we are connected with mass media. Some of the most popular forms of mass media are newspapers, magazines, radio, advertisements, social media, television, Internet. So, Jay sir gave us information about the history of mass media, cinema social media. He is a translator so he has good Information about the newspapers and the some fact of it.
Print media is old media of them. Four pillars of constitution,
Judiciary
Parliament
Army
Media
Media is one strong pillar of Indian constitution. If we talk about today so, media becomes so glamourous. Advertisement is one part of mass media. It deals with language and human psychology. In most of the adds they focuses on the language that can we attract people towards our products. Cola launched one of the most successful add, “Thanda Matlab Coca Cola.” which is given by Prasoon Joshi.
Types of Cinema,
Mainstream cinema and
Parallel cinema.
Infotainment/edutainment, which is a new form of cinema. Nowadays we can see the trend of film adaptation of literature.
So, we are again thankful to Head of the department, Dr. Dilip Barad sir to invite Jay sir, who enlighted the knowledge of mass media and communication.
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